To many in both business and government, the triumph of the self is the ultimate expression of democracy, where power is truly moved into the hands of the people. Certainly the people may feel they are in charge, but are they really?

The Century of the Self – 3:54 running time by Adam Curtis broken into 4 part is long, but worthwhile and  tells the untold and controversial story of the growth of the mass-consumer society. How is the all-consuming self created, by whom, and in whose interest?

http://www.youtube.com/watch?feature=player_embedded&v=s7EwXmxpExw

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